What Two Master Deck Builders Can Teach Us About Fresh Content

Picture this…

Two brothers. One of them is named Stan and the other is named Joe. Both brothers are master deck builders.

Now Stan decides he wants to take all of his knowledge and publish an amazing book about deck building. This thing is awesome and its really kind of like the BIBLE of deck building.

Great book.

Joe goes in a different direction. He decides to publish a blog and upload content weekly to his blog. All kinds of little tips and tricks about deck building and what he’s working on.

So, the first year, things happen about like you might expect. Stan gets major attention for his book. Joe, not as much attention for his blog, it is brand new after all.

But let’s flash forward a year.

Do you know what happens?

Well Stan’s book is now a year old. So, all the people looking for the NEW deck building books aren’t looking at Stan’s book as much because they are looking for the new stuff.

Joe’s blog on the other hand is just trotting a long, publishing fresh and interesting content every week. New content. Fresh content. Every week.